Google has announced the general availability of Veo 3 Fast, a quicker and more cost-effective AI video generation model, now accessible to everyone on the Vertex AI platform. This version is designed to provide an ideal balance between processing time and high-quality visual output, making it well-suited for work that requires rapid iteration and speed.
Veo 3 Fast, along with the more advanced Veo 3 model, is part of Google's strategy to enhance enterprise storytelling capabilities. Since its preview launch in June, enterprise customers have already generated over 6 million videos, signaling strong demand for professional-grade AI video creation. One of Veo 3's key innovations is its ability to generate video and audio in a single step. This allows for the creation of scenes with characters that speak with accurate lip-syncing and sound effects that fit the mood of the video.
Furthermore, the Veo 3 and Veo 3 Fast models are introducing image-to-video capabilities. Users can provide an image along with a text prompt to guide the model in creating the desired motion and narrative. This feature is particularly useful for quickly generating and testing variations of ad concepts, creating product demonstrations from still images, and developing training modules.
Veo 3 can produce high-definition 1080p videos that can extend beyond a minute and understands cinematic language like 'timelapse' or 'aerial shot'. For security and attribution of AI-generated content, Google embeds invisible watermarks into every frame using SynthID.
Veo 3 Fast is offered at a more accessible price point, costing $0.25 per second for video without audio and $0.40 per second with audio, compared to the standard Veo 3 model's price of $0.75 per second with audio. The release of these tools via Vertex AI and the Gemini API aims to give developers and businesses the flexibility to integrate video production into their workflows.