OpenAI, the company behind the popular ChatGPT AI chatbot, is reportedly working on a new, more affordable subscription tier dubbed “ChatGPT Go.” Information surfaced from internal code suggests this new tier will be positioned between the existing free version and the $20/month Plus subscription. This strategic move could make advanced AI tools more accessible to a wider audience, intensifying competition in the rapidly growing AI market.
Speculation around “ChatGPT Go” points to a price point not exceeding $15, with some analysts suggesting it could be around $10. The “Go” moniker, often used in digital products to denote a lightweight, mobile-first version, suggests this plan could be aimed at users with more casual needs or those who are price-sensitive. Features might include fewer model choices compared to Plus and lower priority access during peak times.
Currently, OpenAI offers several subscription tiers. The free tier provides access to GPT-4o mini with certain limitations. ChatGPT Plus, at $20 per month, offers general access even during peak times, faster response times, and priority access to new features. For businesses, there are Team and Enterprise plans. The Team plan costs $30 per user per month (or $25 if billed annually), and the Enterprise plan, aimed at large organizations, is estimated at around $60 per user per month. Furthermore, OpenAI recently released ChatGPT Pro for $200 a month, which provides the highest level of access to advanced models and tools.
The introduction of a more budget-friendly tier like “Go” aligns with a broader strategy to diversify revenue streams and expand the user base. As early as the launch of ChatGPT Plus, OpenAI stated it was actively exploring options for lower-cost plans. This approach allows the company to cater to different market segments, from casual users to large enterprises. OpenAI's business strategy focuses not only on consumer products but also on enterprise solutions through APIs and tailored plans, which are a crucial source of revenue.
This move comes as competition in the AI space heats up, with companies like Google and Anthropic offering their own competitive models. Creating a more accessible tier could be a strategic response to maintain market share and attract users who might be deterred by the cost of the Plus subscription. OpenAI's strategy involves rapid iteration, a focus on user experience, and strategic partnerships to stay ahead of competitors.
While OpenAI has not made any official announcements, reports suggest that more details could be revealed soon, possibly in conjunction with the expected unveiling of GPT-5. The potential arrival of “ChatGPT Go” marks a significant step in the evolution of AI business models, as companies strive to balance cutting-edge technology with broad accessibility and commercial viability.