Snappi, the first European neobank headquartered in Greece, has announced the appointment of Kostas Xiradakis as its new Chief Commercial Officer (CCO). In this role, Xiradakis will lead Snappi's marketing, sales, and customer experience efforts as the company accelerates its growth. Xiradakis brings over a decade of fintech and startup leadership experience. Most recently, he served as VP of Product & Growth at Viva.com, where he contributed significantly to the company's expansion across 24 European markets and helped secure its unicorn status following J.P. Morgan's 2022 investment. During his five-year tenure at Viva Wallet, he was responsible for managing customer-facing products, such as the Viva Wallet app. Before Viva, he helped launch multiple SaaS and consumer tech ventures. Xiradakis holds a degree in Computer Science from the University of Piraeus and has completed an executive education program at Stanford Graduate School of Business. "Snappi uniquely blends the trust of top-tier banking with the speed and hunger of a startup that's still figuring things out," said Xiradakis. "I'm thrilled to join this dynamic team and help shape a future where banking is seamless, intuitive, and empowering for all." Gabriella Kindert, CEO of Snappi, expressed her pleasure in welcoming Xiradakis. "His appointment marks a pivotal point in our journey, as we transition from foundation-building to full-scale customer engagement," she stated. "I am confident that his experience and integrity will help us accelerate our momentum while remaining aligned with our long-term vision and core values." Snappi S.A. was founded in June 2022 and is headquartered in Ioannina, Greece, with offices in Athens. The company's purpose is to operate as a credit institution with a focus on providing innovative digital banking products and services.
Kostas Xiradakis, former VP of Product & Growth at Viva.com, has joined Snappi, the first Greek neobank, as its new Chief Commercial Officer. He will lead the marketing, sales, and customer experience departments to drive the company's growth and customer-focused innovation.
